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Monday, March 12, 2012

Affordable SEO Can Offer You Remarkable Results


Affordable SEO Can Offer You 

Remarkable Results



SEO means Search Engine Optimization. You always need SEO if you have a business website. There is a huge reason beside the use of SEO. This can convert your website as a successful online money making machine. It will be very hard to find if you are unknown about how to find an affordable SEO service, though searching for these services through search engines appear to be easy. So when you hire the company to complete SEO work for your website, you need to be very careful. You can know how to select an affordable SEO service from the following information, as well: 
  • If you will go for the Google search, then it will be very easy for you to find an affordable SEO organization. You can find the top ones in the best ranking. You should select the perfect one that will be very suitable regarding your choice. The SEO Company you will select should have proper knowledge and experience about the work.
  • All SEO companies can't provide the same quality of service. First see what sort of cost they want from you. Some of them will promise you about their top quality, but you should properly investigate as sometimes they demand a huge price. These companies may tell you that social media is the best way to get the quality result. But really the key to get an affordable SEO is the quality and numbers of the back links which point to your website.
  • All credible SEO providers should be able to furnish you with proven results. Given the increasing demand for SEO services today, the web is teaming with run off the mill providers who promise to work miracles for your website and conveniently fail to deliver on their commitments. Hence, before employing their services you should ask them to provide you with ample proof of their efficacy.
  • Although newbie SEO providers extend their services at cheaper rates, it is safer to go for an experienced one. Before hiring an SEO provider, do a back check on their experience and ask them for a list of clients they have worked with in the past. This would further give you an insight into their quality and reputation.
  • Most people get overwhelmed by a cheap SEO package, only to end up crestfallen when they receive an astronomical bill mentioning the extra charges by the provider. This can throw your budget completely out of whack. Hence, while choosing an SEO provider, always ensure that the packages offered by them do not contain any hidden charges
Before making a decision, it is best to shortlist a couple of providers and then compare them based on their cost, quality of services and packages offered by them. While cost is a priority for most businesses, it is the quality and efficacy of the service that should be of utmost importance. Keeping these aforesaid tips in mind will help you select an affordable and effective SEO provider for your online business.
Writing is my life and I love it. I write a lot of articles and blogs to relay all of my experiences about Internet Marketing. You can check WebWise Media SEO to know more about Affordable SEO Services and benefits.


Article Source: http://EzineArticles.com/6929923

How Can Using a Search Engine Optimisation Company Help Your Business?


How Can Using a Search Engine 

Optimisation Company Help Your

 Business?



Choosing whether to employ a company that specialises in SEO can be a very complex and confusing decision. You can consider using an established company if you have a great understanding of SEO and how it works but just do not have the time to devote to your campaign. Perhaps you have a good understanding but due to large competition in your industry you need someone to take it to the next level. However, you could be like the majority of business owners in the UK and just not have a clue what SEO is, how it works and how you can use it to its full potential.
So what is SEO?
The acronym stands for Search Engine Optimisation. A search engine is a complex and baffling thing to precisely describe, but quite simply it searches all the information on the web and by picking out certain words and phrases, it indexing all the information. When you input a phrase or something you want to search about, it will trawl through all its indexed documents and return a list of the most appropriate files for you.
What search engines are there?
There are many search engines in existence but the most well-known and popular ones are Google, Yahoo, Ask and Bing. Google is so popular that the name Google has become a verb in most people's vocabulary. To google something or the phrase google it have made this company part of everyday language like Hoover or Tannoy. Yahoo is a much more diverse that has also a games centre and horoscopes. Ask is preferred by some users due to its easy to read functionality and relevant results. Bing is a Microsoft creation and offers suggestions and search results in an attempt to differentiate from other.
Why is SEO important for businesses?
People get bored and frustrated looking on the internet. A lot of people give up before they find what they need. Over 50% of people do not go past the first page of search engine results before leaving. However the amount of traffic a search engine can generate for a business is huge. So getting your business on the first page of search engines can be an important part of your business marketing plan.
How can you get on the first page?
This is the million dollar question. Some use algorithms which are partly transparent and partly cloaked in mystery.
Some ways you can get a better SERP ( search engine results page) are meta tags, keywords, site structure, crosslinking, inbound links, backlinks, HTML associated coding, 301 redirects and nofollow links. This is just a small selection and can be time consuming even for the most SEO aware person. If you have limited knowledge, you may be scratching your head already in despair just reading that list.
How to grasp SEO techniques
There are many books and courses you can read or use to gain SEO information. However with the search engines changing their methods a lot, some of these books can be out of date the minute they come into print.
So should you use a search engine optimisation company?
Using a company is not as expensive as you think. You can see a short term result but a search engine optimisation company will also produce long term results. If you are going to invest time and money in your marketing, you cannot go wrong employing a specialised company to handle your internet marketing effectively.
About the Author
KPI offer a complete SEO package for customers at great prices. KPI help you realize your full marketing potential.


Article Source: http://EzineArticles.com/6903494

Did You Know That Google Trains Experts To Police Your Webpage?! A SEO Exclusive!


Did You Know That Google Trains 

Experts To Police Your Webpage?! A 

SEO Exclusive!



  • WHAT THEY ARE? A Human Reviewer is someone who works for Google from home. Google hires people from all over the world, and in most countries, to work from the comforts of their home. Their only job is to review websites and/or pages and report back to Google. All day long, they scroll up and down web pages. The Human Reviewer will then give these pages a score/grade for certain criteria that Google has. Make no mistake about it, they're trained experts and follow strict guidelines set forth by the giant itself.
  • WHY ARE THEY IMPORTANT? They are important because a human being assessing your site is something totally different from a robot. A 'robot' is a way that Google calculates web pages. Because of the sheer amount of URLs out there, not all pages are viewed by humans; it'll be humanly impossible. So don't worry. Chances are that as of right now, right up to this moment, your site hasn't been assessed by a Human Reviewer. So don't think that your site is under any immediate threat of being assessed by one of Google's elite and you must leave this page and take action this very second! However, that doesn't mean that you shouldn't began to prepare, take action and be ready when it matters! NOTE: Robots roam pages daily. And although they are easier to fool, they are also programmed to look for the same or similar criteria as that of Human Reviewers. Either way, this would be a good excuse to clean up your site. And do it because not only to rank high, but to sustain it.
  • WHEN DOES IT MATTER? It matters when you find your page at the top of Google. Let's say you back-linked your web page to get to the top of Google, and you get there. Now your page/site stands the chance of coming into the radar of a Human Reviewer. It's simple. The most important URLs to Google are the ones that are receiving tons of traffic, and the ones who get the most traffic are at the top of the Google rankings. And keep in mind that Google's number one aim is to make sure that the user has a good experience. Yes, that's their unwritten contract to the user and they abide by it. It's their brand and the user has come to depend on it. Now, a Human Reviewer won't be able to search every page's content of every top URL, that's not what I'm saying. However, when at the top, one of the prices you pay is coming into contact with a Human Reviewer. And that, my friend, is when it really matters! A bad score/grade can slap your page/site back down nearly to where it came from.

    Now I hope you have access to some rubber gloves, a hair net and a face mask, because next I will discuss proven things that HUMAN REVIEWERS look for, and what you need to do to stay in good standing with Google. Hmmm, your site looks a little dirty, time for some spring cleaning!
  1. Spam blogs: Now this applies to both websites and pages. If a Human Reviewer views your site and you have this on your page, they may think it to be spam or a fake. If so, they'll mark it with a spam tag and you're surely to drop out of the rankings. They look for poor quality or irrelevant content, not just scraped. Yes, you'll need original content, but it has to be of good quality as well. It has to read well in the preferred language that you're using. It must have good grammar and bring quality to the search. The ultimate goal with Google is to create a good user experience. Remember? It's their niche, their brand. So let's say your site does read well with good grammar, if it's not saying much (they call that 'fill-in' content) and is very little value to anyone, that's a red flag.
  2. Aggressive Ad Placements: If your site is filled with AdSense, banners, and affiliate links, with no good quality content, Google will see that as a one-sided site/page; not helping the user. The Human Reviewer will deem it to be only a 'money-maker' for you with no real value for the user. If that happens you'll have a low-grade site and surely put out of the rankings. Again, Google's aim is to create a good user experience each and every time their services are relied upon by users. Never forget that. In this business, you must give more and take little. And I, for one, believe that's more than fair. Stay true to this and you will be fine.
  3. Biased reviews: To put it plain, it's just not trustworthy. You want to have reviews that isn't one-sided, leaning toward you as an affiliate. Quite frankly, people just don't like it, nor does the Human Reviewer. They like to see real reviews with unbiased. detailed content. I know it's difficult with an affiliate site, but if you can have proper reviews from people with real user interaction, similar to the style that Amazon uses, Google will love you for it!
  4. Price Comparisons: Another marketing tool that Google loves to see is price comparisons. They prefer for your site to have a price comparison where your affiliate marketing is comparing other sites that sell the same products. This, method helps the user get the best deal. Good user experience.
  5. Disconnect between page keyword and searcher: If you get a disconnect between your page keyword and what the user is actually looking for, that's a bad user experience. To put it another way, if the user type in a keyword and land on a page that doesn't help them in any way, a Human Reviewer will likely mark you down as "irrelevant." That's another way to tumble-down the rankings, So be extra careful when picking the right keywords for your site's ranking.
  6. Keyword Stuffing: Here's another that Human Reviewers are trained to look out for. If you over do the keywords on your page (articles, headings, and URLS), you will be frowned upon.
Remember...You must play by Google's rules and you'll have stable rankings! I guarantee it!
I receive my teachings from a University unlike any traditional University that you know about. It's more like an institution that provides a systematic way for you to earn while you learn. And I mean, really make money and learn from some of the industry's top earners! INTERNET INCOME UNIVERSITY (IIU). They keep me ahead of the game, and in this industry you have to stay on your toes!
Thank you for reading this article! I hope you found value in the content.
-Rumont TeKay


Article Source: http://EzineArticles.com/6918520

Off Page SEO: 7 Tips on Getting Links to Your Website


Off Page SEO: 7 Tips on Getting 


Links to Your Website


There are two kinds of SEO: On page, where you optimize your websites pages to receive better ranking, and off page, where you build backlinks from other websites to your website to receive better rankings. In this article I will show you 10 tips on off page SEO. In other words 10 tips to build links to your website.
  1. Submit articles to article Directories: One of the easiest ways to get some backlinks to your site is by creating articles for sites like EzineArticles. You simply write an article and then you can include a link in the Author's resource box.
  2. Post articles in Web 2.0 sites: create your own little blog or hub in Web 2.0 sites like HubPages and WordPress.com. You can link straight from the body of your content. With this method you can even earn some extra revenue from these sites self. Give it a try.
  3. RSS: You should submit your sites RSS feed to RSS aggregators. This will give you some backlinks to your RSS feed and then to your Website from your RSS Feed. one of the best feed aggregators is www.FeedAge.com
  4. Social Bookmarking: You can submit your website to Social bookmarking sites. This will have a link back to your website.
  5. Press Release: You can Submit a press release of your site that will include a link back to your site. Make sure the Press release is good quality and gives the reader a bit of information about your site. You can submit a press release at newsreleaser.com
  6. Social Networking: You can get some backlinks to your site by posting links on Social networking sites. Be sure to also have a Social sharing plugin on your site so that visitors can share your content with their friends as well, AddThis is a simple plugin that you can use for this.
  7. Forums: You can get some backlinks from forums, by posting sense full replies and including your links in your Signature, some Forums don't include signatures then you can simply include a link in the reply. Just make sure that the reply is of high quality or else the Forum moderators might remove your reply and thus removing your link.
If you follow these simple steps you will be seeing results in no time. Just remember to keep working hard and never give up. It is always the first few months of a new site that you will be thinking to your self. " Why am I working so hard, but not seeing any results" just give it some time and you will soon see the results.
This article was written by Mervyn Ludick, he has a lot of knowledge in the SEO field and blogging. you can follow Mervyn Ludick on twitter @MervynLudick.
Visit his website www.playdget.com and check out his HubPages at mervyn-ludick.hubpages.com


Article Source: http://EzineArticles.com/6904916




What Not to Do When Optimizing a Website

What Not to Do When Optimizing

a Website



The World Wide Web is full of long-lost websites. These are websites that does not receive any visitors, no reader scan their text and nobody clicks on the intra-site links. In a sentence, they are lost.
Do not let your website be one of these long-lost sites. You need SEO optimisation for your site. A SEO professional can do it for you. You can also optimize your site by yourself. To do that, you need to know things that you should not do.
The reason for websites getting lost in the World Wide Web is that the search engines cannot index those sites. This is due to bad design, inappropriate structure of the URL and inadequate back-end programming.
The primary problem lies in the thought process of the client and the company that is doing the SEO optimisation. Many site owners are of the belief that website design is of paramount importance. Search Engine Optimisation is regarded as secondary in the scheme of things. It is not considered as the principal component of the website creation process. All website owners must know one fact: the website should be optimized before it is created- not after. In fact, the website structure should be made on the requirements of the target market or audience.
A SEO professional doing SEO optimisation can do research into keywords to find out the phrases and words that are to be incorporated into the architecture of that specific site. Architecture, in this context, means the categories, headings, links, bread crumb links and navigation schemes. Failure to implement a SEO friendly structural framework will result in uncountable monetary losses in non-availability of sales conversions. Advertising expenses will skyrocket. The only way out in such a scenario is through pay-per-click advertising.
Incorporation of a splash page is one of the main reasons why websites that have them are not easily found in the search engine results. The splash page is the main entry page consisting of a prominent graphic image and a link that instructs the visitor to enter a website. There are quite a few problems with splash pages. Text in this kind of pages has no keywords. There is no visible body text and title tag. The absence of a body text means no text editor. The only visible text in this case is 'skip intro', which serves no purpose at all.
Splash pages are infrequently cross-linked and generally possess only one link. That link is only with the homepage. This format is interpreted by search engines as if only the homepage is important in the site-to the exclusion of other pages. Splash pages are not considered by search engine to be included in their indexes as they have redirects. Users are directed to web pages that have compatible information. A splash page does not.
A better SEO professional would ensure that the SEO optimisation process must include content that is central to the subject under discussion. It should incorporate a number of particular keyword phrases.
James Blatt is the author of this article. He is a SEO professional and is the owner of a SEO optimisation firm. His weekends are spent camping and mountain biking. He lives in Sydney, Australia.


Article Source: http://EzineArticles.com/6925397